CHINA CLEANING THE HOUSE MARKET REPORT
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cleaning the House market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report looks into consumer attitudes and behaviours towards household cleaning, which includes cleaning rooms (eg kitchen, bathroom, and living room), furniture, household appliances and other household hard surfaces. Dishing washing and laundry are excluded.
Household cleaners covered in this report include toilet cleaner, kitchen cleaner, window/glass cleaner, bathroom/tile cleaner, floor cleaner, drain cleaner, household appliance cleaner, furniture care products and bleach/disinfectants.
Expert analysis from a specialist in the field
Written by Alice Li, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brands in the household cleaning market need to move beyond basic cleaning and provide extra health benefits. As consumers are increasingly cleaning the house themselves, the role cleaning can play in improving mental health is widely recognised and presents opportunities for product development and marketing. Also, with growing pet ownership and strong emotional attachments to pets, brands should include pet-safe claims and provide solutions to the cleaning pain points of pet owners.
Senior Household Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.