China Coffee Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Coffee market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers all instant coffee, fresh coffee and RTD (Ready-to-Drink) coffee. Market size is based on the retail sales of the below mentioned three types of coffee only. Freshly-made coffee sold and served via on-trade channels (such as hotels, restaurants, and cafés) is excluded from the market size.
There are three sub-categories of coffee included in this report:
Fresh coffee – this includes ground/roasted coffee and beans, coffee capsules, and coffee pods. It is made into coffee by using equipment such as regular coffee machines, pod coffee machines, bean grinders, and coffee pots. In this Report, coffee made from fresh coffee products (eg ground coffee, beans, and coffee capsules) is also referred to as self-made coffee.
Instant coffee – this includes granules, pulverised, and powders, and products which require only the addition of water to be made into coffee that are either plain (pure with nothing added) or flavoured (with added ingredients such as milk power, sugar, sweeteners; for example, latte, cappuccino, 2-in-1s, 3-in-1s).
RTD coffee – this includes ready-to-drink coffee drinks, such as Starbucks Frappuccino and Illy Iced Coffee, sold at retail channels such as supermarkets. It is prepared to be consumed directly and does not require the addition of water or flavourings before consumption.
What you need to know
The total retail sales value of coffee in the Chinese market is still growing at a double digit rate, even though the proportion of instant coffee is becoming less and less significant. The consumption frequency of any types of coffee is increasing without too much difference. When it comes to consumption occasion, the usage of coffee becomes quite diverse, and there is clear preference among the same age and gender group, or consumers from the same region.
Expert analysis from a specialist in the field
Written by Loris Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The blurring boundary between packaged coffee manufacturers and freshly-brew coffee retailers brings more uncertainties to the category, let along the ambitious ‘new retail’ players. Growing consumption frequency signifies that there is still space that coffee can stretch into in China. To drive premiumisation, clean label claims can be appealing.
Associate Director - Food & Drink
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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