China Colour Cosmetics - Eye and Eyebrow Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics - Eye and Eyebrow market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This market covers eye and eyebrow colour cosmetics for women. Market value is based on sales through all retail channels including direct to consumer and selective outlets.
The Report includes:
- Eyebrow products (eg eyebrow pencil, eyebrow gel, eyebrow powder, etc)
- Lash growth serums and treatment
- eye and lash primers
- eye concealers
- eyelash curlers
- false eyelashes.
What you need to know
The eye and eyebrow colour cosmetics market continues to show strong performance with an estimated 16% rise in value in 2018, taking the market value from RMB 6,370 million in 2017 to RMB 7,389 million in 2018.The prospect of the next five years is likely to be bright, as Chinese women are developing more sophisticated make-up habits and beauty bloggers spare no effort to create makeup trends and introduce new products, which keeps enticing consumers to make new purchases.
Expert analysis from a specialist in the field
Written by Alice Li, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Eye and eyebrow colour cosmetics are usually harder to apply and require more make-up techniques to create a delicate look, highlighting the importance of NPD (New product development) in easy-to-use products in this category. Eyeshadow holds the greatest growth potential in the next few years, supported by consumers’ growing interests, make-up trends led by beauty bloggers and strong launch activities.
Senior Research Analyst
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