China Colour Cosmetics - Face Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics - Face market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report includes the colour cosmetics products of face for women, inlcuding:
- foundation primer
- BB/CC cream
- face powder
- and cushion
Tone-up cream is not included in the market size or sales data but is covered in the consumer analysis.
Market sizes in this Report do not cover sales that have occurred in the C2C market (eg WeChat business or Taobao).
Subgroup definitions (by Monthly Personal Income)
- Low earner is defined with monthly personal income as RMB 4,999 or below
- Mid earner is defined with monthly personal income as RMB 5,000-7,999
- High earner is defined with monthly personal income as RMB 8,000 or above.
What you need to know
In China, face colour cosmetics is still the most important sector to secure top place in the colour cosmetics market because base make-up result is the basic need for Chinese women, similar to other Asian countries such as Japan and South Korea. Women in tier one cities are especially more interested in having a flawless skin look with good complexion and minimal pores
This Report provides an overview of China’s face colour cosmetics market, and analyses Chinese women’s favour of face colour cosmetics, in terms of product usage, current brands, interested claims, usage habits and drivers of online shopping, etc.
Expert analysis from a specialist in the field
Written by Jessica Jin, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers still value highly base make-up products, but focus has slightly moved to point make-up products as they are not only calling for nude look now as much as they were in 2017. The new trend found in 2018 is to achieve a delicate finish by using corresponding products for each step of make-up. Their increasing demands and confidence of using coloured products are the main reasons and highlight the potential of blusher in the near future.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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