China Consumer Spending Priorities Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Consumer Spending Priorities market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This is an annual report (started since 2014) that looks at macroeconomic circumstances, consumers’ changing financial status, spending confidence and priorities. This year’s report also reviews consumer spending during online shopping festivals such as Double 11.
What you need to know
Sceptics about China’s future economic conditions usually focus on the slowdown in GDP (Gross Domestic Product) growth, and this year they might also cite the plunging growth in total retail sales. However, Mintel is more positive about what 2019 will look like based on consumer sentiment. Overall, people remain confident about their financial wellbeing and their willingness to spend remains strong, driven by their continuous pursuit for better life quality.
Expert analysis from a specialist in the field
Written by Summer Xia, a leading analyst in the Consumer sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Mintel has revealed that consumers’ current financial situation and how they expect their finances to shape up over the coming year are close to last year’s survey results. This means that overall spending sentiment has not been hit by the negativity in macro-economic indicators
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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