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China Cosmeceuticals Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Cosmeceuticals market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report focuses on consumer experience and treatment of the following skin conditions (especially facial skin conditions):

  • Acne and spots
  • Allergic reactions
  • Thin skin/couperose
  • Dermatitis
  • Other skin sensitivity

What you need to know

Skin conditions have become more widespread and more complex among Chinese consumers in 2019, indicating multiple causes of skin conditions including both external environment and consumers’ increasing attention. This has provided opportunities for cosmeceutical brands to target sensitive skin and problematic skin, leading to the growth of both international and local companies such as L’Oréal’s Active Cosmetics Division and Winona.

Expert analysis from a specialist in the field

Written by Vicky Zhou, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With restrictive CFDA regulations, cosmeceutical brands are unable to benefit from directly positioning their products as cosmeceuticals, so finding alternative communication is an imperative and urgent task. Associated closely with cosmeceuticals, both skin barrier protection and skin problem solving are feasible positionings and are more important features in consumers’ minds than the ‘for sensitive skin’ claim, which is currently widely used but without much differentiation between competitors Vicky Zhou
Beauty and Personal Care Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Subgroup Definitions (by Monthly Personal Income):
        • Executive Summary

            • Market and competition
              • The consumer
                • Cosmeceuticals perceived as skin barrier protection
                  • Figure 1: Features associated with cosmeceuticals, February 2019
                • Dry and itchy skin and thin skin/couperose need attention
                  • Figure 2: Facial skin problems experienced, 2018 and 2019
                • Cosmeceuticals have wide adoption among consumers who have skin problems
                  • Figure 3: Products used for different skin conditions, February 2019
                • Product suitability is the biggest barrier
                  • Figure 4: Reasons for not using cosmeceuticals, February 2019
                • Safety and effectiveness are main drivers
                  • Figure 5: Reasons for using cosmeceuticals, February 2019
                • Function is the most important criterion
                  • Figure 6: Top three most important factors influencing product choice when choosing cosmeceuticals, February 2019
                • What we think
                • Issues and Insights

                  • How can ‘cosmeceuticals’ position themselves?
                    • The facts
                      • The implications
                        • Figure 7: Little Dream Garden Germany Chamomile Hydrolat, China
                        • Figure 8: Florihana German Chamomile Hydrolat
                        • Figure 9: Timeless Hyaluronic Acid and B5 Hydration Serum Set
                      • Testing before treating
                        • The facts
                          • The implications
                            • Figure 10: The Effaclar Spotscan
                            • Figure 11: New tech device for skincare My Skin Track UV, US, 2018
                            • Figure 12: Uniskin skin test
                          • Value the power of authentication
                            • The facts
                              • The implications
                                • Figure 13: Winona expert list
                                • Figure 14: Olivo Laboratories XPL™ Film Technology
                                • Figure 15: ISDIN Skin Repair Facial Cream Certification
                            • Market and Competition – What you need to know

                              • Tough macro environment but positive consumer attitudes
                                • Foreign companies invest in capital
                                • Market Overview

                                    • Figure 16: New launches with ‘for sensitive skin’ claim, by sub-category, China, 2017 and 2018
                                • Market Factors

                                  • Leveraging the adoption of micro plastic surgery
                                    • Cooperation with pharmacies
                                      • Regulation of cosmeceuticals raises concerns
                                      • Key Players

                                        • International brands are keen on acquisitions
                                          • Local brands build professional image
                                            • Figure 17: Dr.Yu Intensify Skin Barrier Repair Series, China, 2018
                                        • Who’s Innovating?

                                          • Still niche in the total skincare category
                                            • Figure 18: Top selected claims in new skincare products launches, China, 2017 and 2018
                                          • Chinese innovations are inclined to use ‘for sensitive skin’ claim
                                            • Figure 19: Selected claims in new skincare products launches, China vs selected countries, 2018
                                          • CICA and chamomilla are rising ingredients
                                            • Figure 20: Top selected ingredients in new skincare product launches with ‘Allergy Tested’, ‘Dermatologically Tested’, ‘For Sensitive Skin’ and ‘Hypoallergenic’ claims, China, 2017 and 2018
                                          • Innovations worth knowing
                                            • Special production process to keep ingredient fresh
                                              • Figure 21: New launches with special production processes, South Korea and US, 2019
                                            • Soothing skin and removing redness
                                              • Figure 22: New launches to remove redness, China, 2018 and 2019
                                            • Enhance efficacious results by highlighting the ingredients story
                                              • Figure 23: New launches with clean label, China, 2018 and 2019
                                            • Utilisation of vitamins
                                              • Figure 24: New launches with vitamins, China and UK, 2019
                                            • Inspiration from CBD
                                              • Figure 25: New launches with CBD ingredient, US and UK, 2019
                                            • Biotechnology drives skin microbiome trend
                                              • Figure 26: New launches using biotechnology, China and UK, 2018 and 2019
                                            • Target niche consumer groups
                                              • Figure 27: New launches targeting niche consumer group, US, 2018
                                          • The Consumer – What you need to know

                                            • Chinese consumers evaluating cosmeceuticals rationally
                                              • 20-24s face more challenges with skin issues
                                                • Cosmeceuticals and dermatologic medicine see different gender preferences
                                                  • Confusion about skin conditions is the main obstacle
                                                    • Curing and preventing functions are of equal importance
                                                      • The importance of authentication
                                                      • Perception of Cosmeceuticals

                                                        • Skin barrier is feature most associated with cosmeceuticals
                                                          • Figure 28: Features associated with cosmeceuticals, February 2019
                                                        • Function is more important than ingredients and brand name
                                                          • The impact from new regulations on naming is limited
                                                            • What features should cosmeceuticals have?
                                                              • Figure 29: TURF analysis of features associated with cosmeceuticals, February 2019
                                                            • Consumers in tier one cities focus on both functions and ingredients
                                                              • Figure 30: Features associated with cosmeceuticals, by city tier, February 2019
                                                            • Ingredients matter more to cosmeceutical users
                                                              • Figure 31: Features associated with cosmeceuticals, by users and non-users, February 2019
                                                          • Skin Conditions

                                                            • Suffering more skin issues than in 2018
                                                              • Figure 32: Facial skin problems experienced, 2018 and 2019
                                                            • Men become more sensitive to enlarged pores in 2019
                                                              • Figure 33: Facial skin problems experienced, by gender, February 2019
                                                            • Acne is experienced less than in 2018…
                                                              • Figure 34: Change in facial skin problems experienced, by gender, 2018 vs 2019
                                                            • …While still affecting younger consumers
                                                              • Figure 35: Facial skin problems experienced, by age, February 2019
                                                            • But changes occur mostly among early 20s
                                                              • Figure 36: Change in facial skin problems experienced, by age, 2018 vs 2019
                                                          • Usage Occasions of Cosmeceuticals

                                                            • Cosmeceuticals more trusted than general skincare products to tackle various skin issues
                                                              • Figure 37: Use of products for different skin conditions, February 2019
                                                            • High value of dermatologic medicine for two specific skin conditions
                                                              • Women are more interested in cosmeceuticals…
                                                                • Figure 38: Use of cosmeceuticals for different skin conditions, by gender, February 2019
                                                              • …While men choose stronger methods
                                                                • Figure 39: Use of dermatologic medicine for different skin conditions, by gender, February 2019
                                                              • Enlarged pores and dry and itchy skin see city tier differences
                                                              • Reasons for Not Using Cosmeceuticals

                                                                • Inability to find suitable products is the biggest barrier
                                                                  • Figure 40: Reasons for not using cosmeceuticals, February 2019
                                                                • Dependency is also a big concern
                                                                  • Channel also causes confusion and is barrier for 29% of respondents
                                                                    • Younger consumers not satisfied with results while older consumers worry about dependency
                                                                      • Figure 41: Reasons for not using cosmeceuticals, by age, February 2019
                                                                    • High earners show less trust in cosmeceuticals
                                                                      • Figure 42: Reasons for not using cosmeceuticals, by monthly personal income, February 2019
                                                                    • Consumers in tier one cities need more education
                                                                      • Figure 43: Reasons for not using cosmeceuticals, by city tier, February 2019
                                                                  • Reasons for Using Cosmeceuticals

                                                                    • Cosmeceuticals are perceived as both safer and more effective
                                                                      • Figure 44: Reasons for using cosmeceuticals, February 2019
                                                                    • The motivations of curing and preventing are on par
                                                                      • Men seek effective result from cosmeceuticals for curing
                                                                        • Figure 45: Reasons for using cosmeceuticals, by gender, February 2019
                                                                      • Beauty blogebrities are more influential than family/friends among younger consumers
                                                                        • Figure 46: Reasons for using cosmeceuticals - Recommendation, by age, February 2019
                                                                      • High earners are one step ahead with prevention
                                                                        • Figure 47: Reasons for using cosmeceuticals, by monthly personal income, February 2019
                                                                    • Selection Factors

                                                                      • Function is considered most important
                                                                        • Figure 48: Top three most important factors influencing product choice when choosing cosmeceuticals, February 2019
                                                                      • Imperative to offer skin testing services
                                                                        • Country of origin matters more to younger consumers
                                                                          • Figure 49: Most important factors influencing product choice when choosing cosmeceuticals, by age, February 2019
                                                                        • Income and city tier are not key influencers
                                                                          • Figure 50: Most important factors influencing product choice when choosing cosmeceuticals, by monthly personal income and city tier, February 2019
                                                                      • Meet the Mintropolitans

                                                                        • Cosmeceuticals impress Mintropolitans with stronger benefits
                                                                          • Figure 51: Features associated with cosmeceuticals, by consumer classification, February 2019
                                                                        • Mintropolitans worry more about skin conditions
                                                                          • Figure 52: Facial skin problems experienced, by consumer classification, 2018 and 2019
                                                                        • Similar selection factors
                                                                          • Figure 53: Most important factors influencing product choice when choosing cosmeceuticals, by consumer classification, February 2019
                                                                      • Appendix – Methodology and Abbreviations

                                                                        • Methodology
                                                                          • Abbreviations