China Cruises Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cruises market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Pilot fly cruises among high earners
- Appetite for nostalgic and cultural experiences
- Responding to demand for wellness in holidays is an opportunity to differentiate
Covered in this report
For the purpose of this report, a cruise is defined as any seabased or river-based trip taken by fare payers on board a vessel whose main purpose is the accommodation of guests.A cruise trip should include at least one night’s stay on the ship.
This report covers both outbound cruises (either leaving from a main port in China or passing through ports in China) and domestic lines (where the entire cruise trip is within mainland China).
For market size section and market share section, only overseas cruises departing from ports in mainland China are included.
Expert analysis from a specialist in the field
Written by Saskia Zhao, a leading analyst in the Travel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve sustainable growth.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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