China Cultural and Creative Products Retailing Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cultural and Creative Products Retailing market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Sell dreams, not products
- Tangible culture and fun
- Emotional connection with entertainment IP merchandise
Covered in this report
Cultural and creative industries have a very broad definition; including media and entertainment, art, culture, performance, crafts and design. In this report, the cultural venues and cultural and creative products and services are examined to see the opportunity in cultural and creative product retailing.
Generally, IP refers to intellectual property, which is usually impressive and has market liquidity. In a narrow sense, IP can refer to a song, a novel, a movie, a TV series, an animation work, a comic book or a character in all of the aforementioned formats, or brand logo (eg Haier Brothers of Haier Group) or even a wellknown account on social media (eg Weibo).
Expert analysis from a specialist in the field
Written by Chih-yuan Wang, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The only limit is your imagination. In cultural and creative product retailing we are seeing great potential and opportunity as Chinese consumers look for intellectual challenge and entertainment in their leisure time. The boundary of traditional retailing is vanishing as cultural and creative venues are providing relaxing and entertaining spaces for culture, art, and shopping. The boom in media and entertainment has opened the door to licensing products.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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