China Digital Advertising Market Report
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Improve trustworthiness of short video advertising
- Explore new digital advertising touchpoints
- Play the ‘lifestyle’ card
Covered in this report
This report examines Chinese consumers’ behaviours and attitudes towards digital advertising, which is defined as internetbased advertising of the following forms:
- Display (eg banners, pop-ups)
- Video (eg pre-roll videos on video streaming websites)
- Social media (eg on WeChat, Weibo)
- Paid search (eg on Baidu, 360)
- Email advertising
- Other forms of online advertising (eg brand promotion live streaming, in-game advertising, etc)
Audio-only ads (ie internet radio) are excluded
Expert analysis from a specialist in the field
Written by Alice Li, a leading analyst in the Technology sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Both content and touchpoint are crucial for successful digital advertising, as consumers don’t want to be fed irrelevant information anymore. Native content will continue to be of importance and lifestyle-positioning is increasingly appealing.
Senior Technology Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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