China E-Sports Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the E-Sports market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
According to GPC (Game Publishing Committee), e-sports refer to competitions among video game players, using digital devices as sports equipment.
This report will discuss e-sports, mainly focusing on official e-sports tournaments, including both amateur tournaments like the King of Glory Quanmin Tournament (王者荣耀全民赛) and professional tournaments like PUBG Asia International (绝地求生 亚洲邀请赛) and World Championship of Hearthstone (炉石传说 世界锦标赛). E-sports mainly refer to the following types of online games:
- Shooting (including first personal and third personal, eg PUBG, CS:GO)
- Card (eg Clash Royale)
- MOBA (eg LOL, Honor of Kings)
- Real-time strategy (eg Age of Empires)
- Role-playing (eg Fantasy Westward Journey)
- Music (eg QQ Dancer, Rhythm Master)
- Traditional card and chess games (eg mahjong, go)
- Arcade (eg fighting)
- Asymmetric competition (eg The fifth personality)
- Puzzle (eg Craz3 Match)
- IO games (eg Agar.io, Slither.io)
- Sports (eg NBA 4K)
Expert analysis from a specialist in the field
Written by Kaye Huang, a leading analyst in the Technology sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The flourishing of e-sports games and live game streaming has been accompanied by a rapid growth in the fan base and now game lovers want an all-round experience of this new emerging hobby. E-sports stadiums and amateur e-sports tournaments are top trends driving the market. E-sports fans and the industry also show strong interest in health and fitness to change the stereotypes attributed to gaming and e-sports. It’s time for health and fitness categories to show their concern for gamers’ health issues to attract this group
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.