China Facial Masks Market Report 2021
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“The facial mask category is entering a more moderate growth stage with penetration levels continued saturating in 2020, as a result of the breakout of COVID-19. Sheet masks were a favourite for consumers because of their convenience in the past, but now along with consumers’ interests in trading up to more advanced skin benefits besides hydration, wash-off masks have gathered more popularity than in the past. Now the China facial masks market is at the turning point of a format shift, to offer more advanced skincare benefits and pair with suitable format, to attract consumers’ increased spending in the near future.”
– Anne Yin, Research Analyst
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