China Fragrances Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Promote gifting to lift the market
- Enhance the fragrance shopping experience
- Help consumers build a fragrance wardrobe
Covered in this report
Fragrance products include perfume extract, eau de parfum, eau de toilette and eau de cologne with a concentration of essence from 3%-40%. Personal and home care products offering fragrance as an additional benefit (such as scented soap/shower gel/body lotion, aftershave, scented candles, and diffusers) are not included in the definition, but may also be discussed throughout the report where relevant.
Expert analysis from a specialist in the field
Written by Alice Li, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With Chinese beauty consumers increasingly shifting to online, it is also becoming crucial for fragrance brands and retailers to expand their digital presence. However, digitalisation doesn’t just mean selling products online or opening social media accounts; in the fragrance category, what’s more important is how to evoke the sense of smell and provide a sensorial experience in the digital space and ultimately assist consumers in finding the right fragrance
Senior Beauty Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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