Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Frozen and Chilled Ready Meals market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Our market size data shows you what consumers are spending their money on over timeForecast
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Loris Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although the market prospects of ready meals have been questioned in recent years, especially given the competitive pressure from food delivery services and New Retail, Mintel believes the category still has strong potential. Indeed some leading players’ efforts with new product innovation are already paying off.
What players need to do more is changing people’s perception that ready meals are only consumed when people want something quick to fill up on. On the contrary, ready meals can play a much bigger role as consumers are increasingly looking for tasty, nutritionally balanced meals that are authentic. This is basically what the UK and Japan ready meals market have achieved, by educating consumers that ready meals can be a special treat at home.
Associate Director - Food & Drink
Covered in this Report
This Report covers packaged meals in the frozen or chilled format
that are ready to eat or require limited preparation or additional
food ingredients. Typical example products include:
- frozen dumplings
- prepared meals (both frozen and
- packaged side dishes
(that require simple preparation)
Throughout this Report, Mintel uses the term rice dumplings to
refer to tang yuan (汤团) and dumplings to refer to shui jiao (水
饺) for differentiation.
To differentiate, prepared meals or meal sets refer to products
that are prepared and include all ingredients and may just require
heating. These are usually known as he fan/bian dang (盒饭/便当)
The following are excluded from market sizing but discussed in
the context of competition and consumer trends where relevant:
- Ready -to-eat foods from food stores/supermarkets (熟食)
and oden (关东煮) or skewers from convenience stores
- Meal kits refer to products that require assembly to create
a complete meal or a complete course of a meal. The main
characteristic is that the product requires additional preparation
besides just heating.
What you need to know
China’s ready meals market is under competitive pressure
from all fronts, including food delivery services and New Retail.
However, the long-term prospects of the category are still positive,
especially in the chilled prepared meals segment.
This Report discusses opportunities in growing the category by
understanding consumption trends, good competitive strategies
from leading players as well as the success of the UK and Japan
ready meals markets, focusing on premiumisation, foodservice
trends that can potentially inspire product innovation, as well as
the positioning of comfort foods for ready meals in China.