China Gifting Food Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Gifting Foods market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Foodservice businesses offer gifting packs with semi-finished products
- Nutritious food surpasses traditional food in gifting occasions
- Develop gifting food/drink varieties for seniors
Covered in this report
Gifting foods refers to any food and drink purchased for festivals, anniversaries, weddings or any other occasion that involve giving presents. The gifting food can be purchased from retailers and foodservice businesses, and from both online and offline channels.
The report looks at consumers’ attitudes towards gifting foods, analyses factors that affect consumers’ choice of food and drink for gifting, including product features, occasions, recipients, etc. Their interest in new gifting trends is also covered if there are still unmet needs which could be potential opportunities for gift providers.
Expert analysis from a specialist in the field
Written by Belle Wang, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Premium fruit, nuts, and dairy drinks have gained popularity in the gifting food/drink industry. There are fewer buyers choosing nuts and yogurt as gifts compared to fruit and milk. One way of increasing purchase is offering bundle deals of nuts and yogurt. In addition, nuts businesses could target niche markets, such as fitness supplements and diet replacement. Moreover, tier three cities are a potential market to develop gifting nuts and yogurt
Food and Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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