China Health Supplements Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Health Supplements market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers health supplement products that are certified with either a National Medical Licence Number (国药准字号) or as a Health Supplement Food (保健食品) when collating the market size. Among those with a National Medical Licence Number, only those products registered as OTC (over-the-counter) drugs are included in the market size, while those registered as prescription drugs are excluded.
The market segments include:
- Vitamins – single vitamins and vitamin complexes (eg Vitamins A, B, C, D, E, Vitamin B complex).
- Minerals – eg calcium, iron, zinc, selenium, magnesium.
- Dietary supplements – including animal-based nutritional supplements (eg cod liver oil, and e-jiao), and plant-based nutritional supplements (eg garlic oil and spirulina tablets).
Products that are known for their nutritional value but are not processed into essence that is used in health supplements (eg bird’s nest in its original form) are excluded from market sizing.
What you need to know
The health supplement market maintained stable growth in 2018 and Mintel forecasts the market to grow at a value CAGR (Compound Annual Growth Rate) of 9.7% over 2018-23. The aging population, demand for children’s supplements, and the emergence of online channels are contributing to the market’s growth.
Consumers have higher usage of health supplements compared to 2017. Among them, probiotic supplements are especially welcomed by parents to purchase for their kids. In terms of purchase channels, while offline channels, particularly drugstores/ pharmacies, are still dominating the market, online channels have shown more potential especially in reaching young consumers, due to the convenience and varieties of product choices.
Expert analysis from a specialist in the field
Written by Vicky Zhou, a leading analyst in the Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Parents have the intention to purchase health supplements for their children, especially probiotic supplements. Brands should develop a professional and international brand image to earn consumers’ trust, particularly since e-commerce is emerging. Enhancing product options and innovations is also important to attract consumers.
Health & Wellness Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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