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China Health Tech Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Health Tech market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

According to the World Health Organization, health technology is defined as the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures and systems developed to solve a health problem and improve quality of lives.

This report only covers the household market for health technology in China market. Three types of products are covered:

  • Medical devices refer to healthcare products or equipment that a person uses for medical diagnosis, including monitoring or treating disease (eg sphygmomanometers, glucometers, physiotherapy equipment and oxygen machines).
  • Health and fitness devices refer to those not specifically designed for medical use but contributing to a healthy lifestyle (eg fitness wearables, weight scales and electronic toothbrushes).
  • mHealth (mobile health) refers to the use of mobile apps that enable a person to manage specific health conditions, achieve health, diet and fitness goals and interact with healthcare organizations (including online clinic service and AI-powered medical consultation).

Key points included

  • Increased demand for not only more health data but more accurate measurement
  • Demand for combination of human experts and health tech
  • Subscription services on social media

Expert analysis from a specialist in the field

Written by Kaye Huang, a leading analyst in the Health sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Chronic disease is a key focus in the health tech market. Consumers’ strong desire for disease prevention has stimulated interest in health data and indictors of diseases and changed the ways they manage health conditions. Consumers are also expecting more advanced functions like data analysis, notification and diagnosis. Kaye Huang
Health Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Excluded
          • Sub-group definitions
          • Executive Summary

              • The market
                • Figure 1: Burden on tertiary hospitals, China, 2013-17
              • Companies and brands
                • Players from outside the healthcare market are trying to gain more market share
                  • Medical device manufactures are innovating to leverage the trends for mHealth and wearables
                    • mHealth market still identifying profitability model
                      • Alibaba and Tencent compete to build their own “health domains”
                        • The consumer
                          • Proactive about personal health and even using medical devices
                            • Figure 2: Percentage of consumers who have measured/tracked health data in the last 6 months, September 2018
                            • Figure 3: Interest in measuring health data, September 2018
                          • mHealth and online consultations are becoming almost as important as offline consultations but growth is slowing
                            • Figure 4: Methods used to examine or diagnose health conditions, September 2018
                            • Figure 5: Top three advantages of online/phone consultation, September 2018
                            • Figure 6: Top three disadvantages of online/phone consultation, September 2018
                          • Consumers want easier ways of managing chronic diseases and stricter rules to protect privacy
                            • Figure 7: Word cloud of health tech functions which consumers want to use, September 2018
                            • Figure 8: Attitudes towards concerns over health tech products, September 2018
                          • What we think
                          • Issues and Insights

                            • Increased demand for not only more health data but more accurate measurement
                              • The facts
                                • The implications
                                  • Demand for combination of human experts and health tech
                                    • The facts
                                      • The implications
                                        • Subscription services on social media
                                          • The facts
                                            • The implications
                                            • The Market – What You Need to Know

                                              • Consumer demand has been toward disease prevention and management
                                                • Wearables and mHealth are future trends
                                                • Market Drivers

                                                  • Focus of personal healthcare has shifted from “cure” to “prevention”
                                                    • Huge demand for health tech in the chronic disease market
                                                      • Tertiary hospitals encourage online consultations to optimise resources
                                                        • Big data construction in healthcare market is driving mHealth and wearables
                                                        • Key Players – What You Need to Know

                                                          • International brands have advantages in technology, while Chinese brands win in cost-efficiency
                                                            • How to be profitable is still a big challenge in mHealth
                                                              • Companies in the chronic disease management market are specializing
                                                                • Physical examination centres: popular partners for health tech companies
                                                                  • Would joining in Alibaba or Tencent’s ecosystem of health market be inevitable?
                                                                  • Medical, Health and Fitness Device Market

                                                                    • Philips aims to become all-round expert in total wellbeing
                                                                      • Omron focuses on its specialty, supercharged by wearables and big data
                                                                        • Sinocare tries to increase market share by acquiring foreign enterprises and innovations in data collection
                                                                          • Xiaomi enters medical device market to enhance brand loyalty
                                                                            • Huawei continues innovation in smart watches and B2B services
                                                                            • mHealth Market

                                                                              • The potential of ‘she health’ is large but not yet realised
                                                                                • Is knowledge sharing a profitable model for mHealth?
                                                                                  • Could insurance companies be the backup for mHealth to make money?
                                                                                    • “mHealth + hardware” brings success for Cloud of Wisdom
                                                                                    • BAT in the Health Ecosystem Market

                                                                                      • Baidu focuses on development of AI-powered health solutions
                                                                                        • Alibaba and Tencent are investing heavily in health and medical start-ups
                                                                                          • Alibaba leverages e-commerce business to build its health system
                                                                                            • Tencent: starting from wearables
                                                                                            • The Consumer – What You Need to Know

                                                                                              • Unmet needs for health tech products: measuring/tracking more complex data and analysis function
                                                                                                • Physical examination centre becomes the most popular place for health checks
                                                                                                  • Low accuracy hurts growth in the online consultation market
                                                                                                    • Lack of privacy protection causing concern over data sharing
                                                                                                    • Perceived Health Status

                                                                                                      • Most Chinese are confident about their health status
                                                                                                        • Figure 9: Health status, September 2018
                                                                                                      • Consumers with low household income have more uncertainty about their health status
                                                                                                        • Figure 10: Health status, by family status, September 2018
                                                                                                    • Electronic Measuring/Tracking Health data

                                                                                                      • Underdeveloped market for measuring/tracking more complex health data aside from steps, menstrual cycle and weight
                                                                                                        • Figure 11: Percentage of consumers who have measured/tracked health data in the last 6 months, September 2018
                                                                                                      • High blood pressure might be the biggest factor in being “unhealthy”
                                                                                                        • Figure 12: Percentage of consumers who have measured/tracked body index, by health status, September 2018
                                                                                                      • Consumers are eager to listen to their health data
                                                                                                        • Figure 13: Interest in measuring health data, September 2018
                                                                                                      • Post-1970s shows the least sense in health management
                                                                                                        • Younger consumers hold strong desire for “preventing”
                                                                                                          • Figure 14: Interest in measuring selected health data, by generation, September 2018
                                                                                                        • Willingness for improved health management is same regardless of income
                                                                                                          • Figure 15: Interest in measuring selected health data, by family status, September 2018
                                                                                                      • Health Diagnostic Methods

                                                                                                        • Most consumers care about their health status
                                                                                                          • Online consultation market sees sluggish growth
                                                                                                            • Physical examine centres surpass public hospitals as most popular place for examining or diagnosing health
                                                                                                              • Figure 16: Methods used to examine or diagnose health conditions, September 2018
                                                                                                            • Consumers tend to use multiple methods to check their health
                                                                                                              • Figure 17: Number of types of methods used for examining or diagnosing health conditions, September 2018
                                                                                                            • Who trusts AI?
                                                                                                              • Figure 18: Selected methods of examining or diagnosing health status, by age, September 2018
                                                                                                          • Perception on In-person vs Online/Phone Consultation

                                                                                                            • Online/phone consultation is perceived as efficient but not accurate enough
                                                                                                              • Why not link online/phone and in-person consultation?
                                                                                                                • Figure 19: Comparison of advantages and disadvantages of in-person and online/phone consultation, September 2018
                                                                                                              • Younger consumers are more doubtful of knowledge shared through online/phone consultation
                                                                                                                • Figure 20: Attitudes towards learning health management knowledge from online/phone vs in-person consultation, by age and gender, September 2018
                                                                                                            • Desired Health Tech Products

                                                                                                              • Consumers want health tech products to analyse data and provide diagnosis
                                                                                                                • Figure 21: Word cloud of health tech functions which consumers want to use, September 2018
                                                                                                              • Chinese brands lead device market
                                                                                                                • Figure 22: Word cloud of health tech brands which consumers have used in the past 6 months, September 2018
                                                                                                              • Top five products make up bulk of current medical device market
                                                                                                                • Figure 23: Top ten health tech products which consumers have used in the past 6 months, September 2018
                                                                                                              • Male consumers’ demand for sphygmomanometers surpasses female consumers’ after age 40
                                                                                                                • Figure 24: Consumers who used sphygmomanometer in the last 6 months, by age and gender, September 2018
                                                                                                            • Channels of Information for Health Tech Products

                                                                                                              • Shopping websites/apps are important information source
                                                                                                                • TV defeats those commercial offline channels
                                                                                                                  • Figure 25: Channels of information for health tech products, September 2018
                                                                                                                • Has having more channels of information made consumers more sceptical?
                                                                                                                  • Figure 26: Number of information sources used by consumers for health tech products, September 2018
                                                                                                                • Social channels are more likely to target higher-household-income consumers
                                                                                                                  • Figure 27: Channels of information of health tech products, by family status, September 2018
                                                                                                              • Perceived Benefits of Health Tech

                                                                                                                • Basic requirement: helping consumers understand their body
                                                                                                                  • Potential in treating diseases and toning up
                                                                                                                    • First be helpful, then be cost-efficient
                                                                                                                      • Figure 28: Attitudes towards benefits of health tech products, September 2018
                                                                                                                    • Low-household-income consumers need more encouragement
                                                                                                                      • Figure 29: Attitudes towards benefits of health tech products, by family status, September 2018
                                                                                                                  • Perceived Concerns over Health Tech

                                                                                                                    • Biggest barrier to using health tech products could be personal data leaks
                                                                                                                      • Figure 30: Attitudes towards concerns over health tech products, September 2018
                                                                                                                    • Consumers aged 40-49 are least open to sharing data
                                                                                                                      • Figure 31: Percentage of consumers who are positive towards concerns over health tech products, by age, September 2018
                                                                                                                    • Consumers prefer to share positive data to shape their digital persona
                                                                                                                      • Figure 32: Percentage of consumers who agree that “I don’t mind sharing my personal data from health teach products with others”, by health status, September 2018
                                                                                                                    • One third of consumers are not happy with functionality and usage experience
                                                                                                                      • Figure 33: Attitudes towards functionality and usage experience of health tech products, September 2018
                                                                                                                    • Young male consumers expect more from health tech products
                                                                                                                      • Figure 34: Percentage of consumers who agree that “current health tech products cannot meet my needs for health”, by age and gender, September 2018
                                                                                                                  • Meet the Mintropolitans

                                                                                                                    • Monitoring of steps, menstrual cycle and weight are saturated markets for Mintropolitans
                                                                                                                      • Better weight control
                                                                                                                        • Figure 35: Percentage of consumers who have measured/tracked health data in the last 6 months, by consumer classification, September 2018
                                                                                                                      • No difference in opinions of in-person consultation
                                                                                                                        • Figure 36: Attitudes towards in-person consultation, by consumer classification, September 2018
                                                                                                                      • Saving time is the touch point
                                                                                                                        • Figure 37: Attitudes towards online/phone consultation, by consumer classification, September 2018
                                                                                                                      • Stronger needs for data analysis
                                                                                                                        • Figure 38: Analysis-related health tech desired by consumers, by consumer classification, September 2018
                                                                                                                      • More open to sharing data
                                                                                                                        • Figure 39: Attitudes towards concerns over health tech products, by consumer classification, September 2018
                                                                                                                    • Appendix – Methodology and Abbreviations

                                                                                                                      • Methodology
                                                                                                                        • Abbreviations