China Holiday Booking Process Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Holiday Booking Process market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Along with the robust growth of China holiday market is that travellers are more mature on holiday planning and booking. The majority of consumers are confident to take main responsibility on holiday booking, and are confident about their financial condition and reluctant on relying on financial tools such as instalment plans. Their confidence on booking is also reflected by likelihood to book earlier compared with 2016, especially on accommodations, suggesting that accommodation establishments could try to expand their business and play a more vital role in holiday planning.
About this report
This Report provides an overview of Chinese consumers’ holiday booking process, including their role in booking, booking method, online booking timing and offline booking behaviour. It also covers consumers’ payment preference and attitudes towards holiday planning.
Covered in this report
For the purposes of this Report, Mintel defines tourism is any travel, which involves an overnight stay away from home. A holiday is a form of tourism, as defined by the tourist in response to Mintel’s survey.
Definition of domestic and outbound holidays:
- Domestic holidays refer to holidays within Mainland China
- Outbound/overseas holidays refer to holidays outside Mainland China, including Hong Kong, Macau and Taiwan
Definition of short-haul and long-haul holidays:
- Long-haul holidays refer to overnight trips of more than 3 nights made for leisure purposes
- Short-haul holidays refer to trips less than or equal to 3 nights and day trips made for leisure purposes
- Travel for the purpose of visiting friends and family, business or other purposes are excluded
- Shopping during holidays is excluded for holiday market value
Consumer Question Topics
- The Consumer – What You Need to Know
- Role of Booking
- Booking Method
- Online Booking Timing
- Offline Booking
- Payment Preference
- Holiday Planning
- Meet the Mintropolitans
Expert analysis from a specialist in the field
Written by Yihe Huang, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Chinese travellers are increasingly mature on holiday planning and booking – most of them take main responsibility and book increasingly early. To deal with such changes, official selling channels need to know them better and promote early, accommodations could seek for playing a more important role in the whole holiday experience and offline channels could borrow concepts from ‘new retail’.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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