China Home Accessories Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Home Accessories market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Provide home design and style consultation to outstand
- Win the heart of younger consumers to win the market
Covered in this report
The home accessories market is under pressure from a slowing property market; however, the upgrading need of existing occupants and robust demand from younger consumers will take the market to the next level. As more consumers now show emotional attachment to their houses, they will put more effort in improving their living conditions, adding more personal touches to the home, and even make their home a showcase of their taste in fashion. Since the younger audience is the main force driving spending for home décor, brands should cater to their preference for photo-worthy and customisable design.
Expert analysis from a specialist in the field
Written by Summer Xia, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Home has become a place more than just a roof overhead to Chinese consumers and the majority have acknowledged that proper decoration can create relaxing ambience and enhance the living condition. Therefore, Chinese consumers now are more willing to invest in adding a personal twist to their living space, and this is especially true for the post-90s.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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