Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Household Appliances market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Our market size data shows you what consumers are spending their money on over timeForecast
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Jessica Jin, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The household appliance market is moderately growing in China, reflecting a steady economic status and a growing housing market. The healthy financial condition allows consumers to build a more relaxed and cosy environment at home, hence improving the quality of life works as the top trigger and motivates them to adopt more advanced appliances (eg air purifiers and electric ovens have been widely owned by about half of surveyed urban consumers).Jessica Jin
Associate Director - Household
Covered in this Report
For the purposes of this Report, Mintel defines the household
appliance market as appliances in the living room and toilets
such as clothes washers, clothes dryers, sweeping robot, etc.
and appliances in the kitchen such as refrigerators, dishwashers,
ovens, microwaves, etc.
Market size only reflects the domestic retail sales and excludes
Excluded: Personal care appliances like shavers, beauty devices, etc.
What you need to know
The household appliance market is growing steadily in China.
This Report not only looks at common household appliances, but
also checks the acceptance of niche appliances, eg sweeping
robot, dishwasher. It is interesting to see some of the new and
advanced products have already gained a certain group of users
despite being present in the market for a short time.
Moreover, given the popularity of e-commerce, this Report
diagnoses consumers’ shopping journey between online and
offline stores and their criteria of selecting household appliances
online. Also the Report will provide analysis of the impact of new
retail on consumers’ choice of appliances.