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China Impact of COVID-19 on Consumer Spending Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Impact of COVID-19 on Consumer Spending - Q1 China market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Although key economic indicators and consumer confidence have shown signs of recovery since March, this quick recovery is largely driven by business activities resuming from a near standstill in February when the outbreak was at its peak. What’s more important in the long term is the recovery driven by the restoration of spending confidence. Our latest research in April suggests this will be slow and cautious. A few sectors, especially the essentials like in-home food, have benefited from COVID-19 as consumers have ‘brought the outside in’ during the outbreak, but many other sectors will be less fortunate and face different paths to recovery. While COVID-19 brings disruption, it is also a catalyst for change and will push businesses to innovate, improvise and adapt their business models in time of outbreak.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Jinyu Wang, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has disrupted China’s economic growth but the fundamentals of the economy remain solid. After all, China has a consumer market of 1.4 billion people and is among the first few markets to emerge from the outbreak after decisive lockdown measures to contain the outbreak. Nevertheless consumer confidence has been shaken and there is growing uncertainty about the global economic climate after COVID-19. How quickly China’s economy can return to growth depends much on domestic consumer spending, which already accounts for 60% of its GDP growth by 2019. Jinyu Wang
Lifestyles Analyst

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What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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