China Infant Milk Formula Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Infant Milk Formula market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
IMF comprises packaged dry and liquid products designed specifically for babies/infants. The market includes both baby formula (designed for babies up to one-year-old) and growing up milks (designed for babies/infants aged 1-7).
What you need to know
In 2017, domestic brands enjoyed a harvest year, eating away some of foreign brands’ share within the IMF (infant milk formula) category. However, the market volume did not grow at the high speed that most expected due to the decreasing numbers of new born babies in the country.
This Report contains analysis on consumers’ purchase channel of IMF, their source of information, as well as their attitudes towards premium products. There is also discussion on parents’ consideration factors behind product switch.
Expert analysis from a specialist in the field
Written by Cheryl Ni, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As more and more brands have passed formula registration, the IMF market will see a more stabilised situation. Seeking new solutions to enhance competitiveness on online channels becomes crucial. When considering premium products, practical benefits such as nutrition are always the major criteria.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.