China Lactobacillus Beverages Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Lactobacillus Beverages market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers dairy-based drinks which are fermented using lactic acid bacteria, with less than 2.3g protein content per 100ml. These drinks usually contain sugar or sweeteners, acids, juice, and plant extracts.
The following are excluded from market sizing but discussed in the context of competition and consumer trends where relevant:
- Acidic milk drinks, exemplified by Nutri-Express (营养快线), and suan suan ru (酸酸乳)；
- Lactobacillus water which is fermented using lactic acid bacteria
The report will look at consumers’ consumption frequency, purchase channels, brands they purchase, consumption purpose, as well as their habits and attitudes towards lactobacillus beverages.
Expert analysis from a specialist in the field
Written by Crystal A, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Current innovation in lactobacillus drinks focuses on functional benefits and added nutrients. But in the long term, as consumers become more knowledgeable, they will realise the limitations of lactobacillus drinks in terms of functionality.
Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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