China Leisure Time Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Leisure Time market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Definition of four types of social media users based on their posting frequency:
- Heavy users: posting at least once per day and 4-6 times per week
- Regular users: posting 1-3 times per week
- Light users: posting 1-3 times per month
- Inactive users: posting once every 3 months and once every 6 months or less.
What you need to know
Generally, consumers keep a good balance between work and leisure and are pleased with their recreational activities. Nonetheless, they do want to explore multiple functions relating to leisure products and services. Brands that advocate ‘lifestyle’ are on trend, driven by consumers’ desire to explore the unknown, uniqueness and humour and to share this on social media.
This Report begins by illustrating consumers’ overall attitudes towards leisure activities from satisfaction level, roles and expenses and then explores where they obtain the inspiration for activities as well as what kind of events are preferred by consumers. Next, we dive into the activities they participate in during holidays and the motivations that drive them to share their personal life online.
Expert analysis from a specialist in the field
Written by Scarlett Zhao , a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers nowadays pay attention to personal feelings and try to strike a work-life balance. They place emphasis on sensory and immersive experiences and explore multiple meanings through leisure products and services. Brands should provide opportunities for consumers to express their personalities even publicise their beliefs within brand contexts. What can be shared on social media and wow their social circle will serve as an extra bonus.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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