China Live Streaming Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Live Streaming market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Livestreaming shows refer to the live video and audio coverage of events transmitted or received via websites or mobile apps. During live-streamed shows, the audience is able to post live comments, interact with the hosts or make a purchase. Livestreaming services are either offered by the specialised websites/apps such as YY Live, Inke or Douyu, or embedded in other websites/apps such as Momo or Taobao.
What you need to know
Enjoying the bloom in 2016 and 2017, the livestreaming market is estimated to continue its fast growth in 2018. However, it may face a challenge from short videos.
Penetration of livestreaming among tier one, two and three city residents has reached 89%, enjoying a year-on-year growth of 53%. Consumers would like to learn something new from livestreaming shows. The variety and quality of content matter the most to livestreaming audiences, while the hosts or celebrities come later. Variety shows/talent shows are the most popular types, while gaming and travelling saw the fastest growth from last year. The audience hold positive attitudes, agreeing that livestreaming shows allow more people to show talent and also let them learn more about brands.
Expert analysis from a specialist in the field
Written by Alina Ma, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers are eager to learn about new things via livestreaming shows. The content is the key. Livestreaming shows should be a way for brands to be real to consumers, and also to impress by offering something new.
Senior Research Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.