China Living in Lower Tier Cities Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Living in Lower Tier Cities market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
China’s economic growth slowed to 6.6% in 2018, the weakest since 1990. Retail sales growth in 2018 also fell to 9.0% from 10.2% in 2017. As opportunities to grow in top tier cities become more limited due to fiercer competition, more attention is being paid to markets in rising lower tier cities. With less pressure from living costs and incentives driven by urbanisation and modernisation, consumers in lower tier cities are ready to upgrade their consumption.
This report, incorporating market and consumer observations, looks at different aspects to explore opportunities by understanding the values and expectations of consumers which influence their consumer decision making about consumption of products and services.
Expert analysis from a specialist in the field
Written by Keiyou Wang, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Gaps between tier one and lower tier cities are narrowing both in educational and economic respects. Consumers in lower tier cities show a strong willingness to pursue the latest trends, driven by the fast spread of information, but have less products and services available to them compared to those in tier one cities. They enjoy shopping as a leisure activity and expect it to be more entertaining, both online and offline
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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