China Luxury Cars Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Luxury Cars market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Mintel defines luxury cars by brands. In total 13 brands are defined as luxury car brands, including Audi, Mercedes-Benz, BMW, Porsche, Cadillac, Lincoln, Tesla, Lexus, Infiniti, Acura, Land Rover, Jaguar and Volvo.
Market size and market share are calculated based on the domestic sales (including imports) of the passenger cars of these brands. Mintel sets thresholds on monthly household income of the respondents in order to better investigate the purchasing behaviours and the attitudes of luxury car owners and potential buyers. Tier one city respondents with lower than RMB 20,000 monthly household incomes, and tier two and three city respondents with lower than RMB 18,000 monthly household incomes, were screened out.
- Legacy car brands, eg Borgward and Hongqi.
- Super luxury brands, eg McLaren, Bentley, Rolls-Royce, Aston Martin, Ferrari, Lamborghini and Maserati.
- Hyper car brands, eg Shelby, Koenigsegg, Bugatti and Pagani.
- Commercial vehicles, eg buses and trucks.
Expert analysis from a specialist in the field
Written by Aaron Guo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Chinese luxury car buyers have divided opinions towards cabin interior designs. Although they will welcome creative designs, they fail to reach an agreement on a specific direction. 30-39-year-olds prefer those sophisticated cabin designs having a driver-facing central console and real buttons; while younger generations prefer simple and clear central consoles and touchscreens. Door panel design is worth highlighting in car commercials, given that the layout of control buttons on doors receives the highest mention rate among all the interior design features.
Senior Automotive Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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