China Luxury Holidays Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Luxury Holidays market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
For the purpose of this Report, Mintel screens out relatively wealthy consumers, ie those whose monthly household income exceed RMB 20,000 in tier one cities and RMB 18,000 in tier two and three cities, and looks at their habits and attitudes towards holidays.
Mintel defines those who have taken one or two leisure trips in the last 12 months as occasional travellers, those taken three or four trips as advanced travellers, and those taken five or more trips as heavy travellers.
Mintel defines those who have spent over RMB 10,000 per trip on average as luxury travellers.
Excluded: Travels for visiting friends and family or business
What you need to know
This is the first time Mintel has focused on the luxury holiday topic. In this Report, Mintel analyses major market trends and wealthy consumers’ habits and attitudes towards holidays. In particular, the topic of local experiences, niche destinations, and customised tours are explored in detail.
Expert analysis from a specialist in the field
Written by Summer Chen , a leading analyst in the Travel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Novel experiences are more valued than luxury ones among wealthy Chinese travellers. Therefore, unique local experiences are the key differentiator of a travel product to pique consumer interest. In terms of ways of travel, customised tours can be the future growth point as it caters to the rising need of personalisation while adding professional knowledge of travel agencies.
Senior Research Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.