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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 1386
  1. Consumer Snacking Trends - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “As the purposes for snacking diversify, brands should seize the opportunity to better serve consumers’ special and fragmented demand. Higher requirements towards nutrition from snacks among consumers with kids demonstrate opportunities to use nutritious ingredients in snacks ...

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  2. Air Care - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “There has been a shift in consumer demand for air care products, from being functional for eliminating odours, to focus on personal wellbeing by improving indoor air quality, enhancing home ambience and mood, which will be a key growth driver in the future. New product ...

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  3. Deodorants in China (2019) – Market Sizes

    • Market Data
    • January 2020
    • China
    Deodorants in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through ...
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  4. Consumption Habits Of Alcoholic Drinks - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The unshakable leading position of baijiu does not mean the alcohol category has remained unchanged. The growth of Western spirits and the shift in purchase channels remind current players to stay vigilant. As the young generation become more important to the category, ...

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  5. Family Leisure - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The leisure market will need to be aware of more diverse types of families, as the singles economy and pet economy are changing the structure of families in urban China. Brands need to respond by being more considerate of their service offerings to make sure they accommodate ...

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  6. Feminine Hygiene and Sanitary Protection Products - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “Savvy consumers are propelling market evolution with their attention to health and wellness and driving an expedited innovation cycle with their limited brand loyalty. R&D is primarily focused on expanding the dimensions of product features, to develop products with dedicated ...

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  7. New Retail - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “Today’s Chinese consumers are used to shopping online for most consumer goods, yet physical venues remain vital for categories where consumers don’t have much knowledge and need guidance. China is on the cutting edge of developing new technologies and innovative retailing ...

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  8. Soap, Bath and Shower Products - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “Showers and baths play an increasingly important role in modern consumers’ daily routines. The purpose of taking a shower or bath is moving beyond just cleaning, and is becoming part of their skincare regimen with inclusion of skincare benefits in shower/bath products, and as ...

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  9. Vitamins & Minerals in China (2019) – Market Sizes

    • Market Data
    • December 2019
    • China
    Vitamins & Minerals in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers single/dual, multi-vitamins and minerals. Combinations with supplements where vitamins and/or minerals form a main selling ...
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  10. Sugar & Gum Confectionery in China (2019) – Market Sizes

    • Market Data
    • December 2019
    • China
    Sugar & Gum Confectionery in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers packaged chewing and bubble gum, fruit and other flavoured, mints, hard, functional and other sugar confectionery. ...
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No. of reports 1 of 1386