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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 1392
  1. Pop-up Stores - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With consumers' high expectations of pop-up stores in mind, pop-up stores will become more pervasive in the retail world by compelling other retail formats to have more pop-up elements. Consumers' pursuit of novelty and connecting with brands emotionally has pushed the retail ...

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  2. Haircare - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers’ awareness of hair and scalp care both increased in the last year, though anti-hair loss and hair volumising are yet to take off, as consumers’ attention is more focused on obvious hair issues like split ends and dryness. But 25-29 year olds are worrying about hair ...

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  3. The Arts and Crafts Consumer - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “The arts and crafts industry is emerging as a new type of leisure activity in China. To further increase consumer involvement, brands can position arts and crafts projects as facilitators of personal and social gain, such as making crafts projects as a way to learn new skills, ...

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  4. Mobile Apps - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers may be easily converted when it comes to apps that can provide further convenience, yet they are also hyper-vigilant about the ownership of personal data. As China leads the world in developing mature data privacy-related policies, mobile app developers are left to ...

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  5. Hair Colourants and Styling Products - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Hair colourants, in consumers’ minds, work as a display of fashion, rather than serving as a cover for aged grey hair. The widely held keenness towards trendy hair colours implies that brands need to alter their product images via marketing communications to present in a more ...

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  6. Air Fresheners in China (2020) – Market Sizes

    • Market Data
    • January 2020
    • China
    Air Fresheners in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It ...
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  7. Consumer Snacking Trends - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “As the purposes for snacking diversify, brands should seize the opportunity to better serve consumers’ special and fragmented demand. Higher requirements towards nutrition from snacks among consumers with kids demonstrate opportunities to use nutritious ingredients in snacks ...

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  8. Air Care - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “There has been a shift in consumer demand for air care products, from being functional for eliminating odours, to focus on personal wellbeing by improving indoor air quality, enhancing home ambience and mood, which will be a key growth driver in the future. New product ...

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  9. Deodorants in China (2019) – Market Sizes

    • Market Data
    • January 2020
    • China
    Deodorants in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through ...
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  10. Consumption Habits Of Alcoholic Drinks - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The unshakable leading position of baijiu does not mean the alcohol category has remained unchanged. The growth of Western spirits and the shift in purchase channels remind current players to stay vigilant. As the young generation become more important to the category, ...

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No. of reports 1 of 1392