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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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  • tick3Previous editions

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No. of reports 1 of 1398
  1. Beauty Retailing - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Bricks-and-mortar stores are no longer just a place to sell products but also a destination to create experiences for consumers, the focus should not only be selling products with price competition with online channels, but shift to create memorable experiences, to provide ...

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  2. Luxury for Gen Z - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With the help of social media, especially WeChat and Weibo, the vast majority of Gen Zers now have a general idea about what luxury is, and even quite a few have such knowledge in and before high-school age. Although Gen Z is relatively new to the luxury world and has less ...

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  3. Dishwashing Products - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “The primary reason consumers buy environmentally friendly products is because they are good for human beings rather than good for the planet. Consumers are willing to pay extra for dishwashing products with natural ingredients, biodegradable formula and no preservatives, which ...

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  4. Festive Foods - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Symbolic meaning helps maintain traditional festive foods’ mainstream position in gifting. To strengthen their presence, traditional festive food brands are actively capitalizing on the revival of Chinese heritage and also are taking tentative steps in terms of their flavour, ...

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  5. Auto Influencers - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Communications between automotive influencers and consumers are more active than we had expected in both means of contact points and interactive engagements. Automotive influencers have significant impact on consumers’ car purchasing consideration, especially on car grades of ...

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  6. Menu Insights - Regional Cuisines - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Most types of regional instant noodles have not reached the national market yet. Businesses could consider targeting travel occasions, collaborating with KOLs, and pushing their products on live streaming events to draw more attention and promote more sales. In regional ...

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  7. Pop-up Stores - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With consumers' high expectations of pop-up stores in mind, pop-up stores will become more pervasive in the retail world by compelling other retail formats to have more pop-up elements. Consumers' pursuit of novelty and connecting with brands emotionally has pushed the retail ...

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  8. Haircare - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers’ awareness of hair and scalp care both increased in the last year, though anti-hair loss and hair volumising are yet to take off, as consumers’ attention is more focused on obvious hair issues like split ends and dryness. But 25-29 year olds are worrying about hair ...

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  9. The Arts and Crafts Consumer - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “The arts and crafts industry is emerging as a new type of leisure activity in China. To further increase consumer involvement, brands can position arts and crafts projects as facilitators of personal and social gain, such as making crafts projects as a way to learn new skills, ...

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  10. Mobile Apps - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “Consumers may be easily converted when it comes to apps that can provide further convenience, yet they are also hyper-vigilant about the ownership of personal data. As China leads the world in developing mature data privacy-related policies, mobile app developers are left to ...

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No. of reports 1 of 1398