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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 68
  1. Connectivity in Auto - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Although most car manufacturers have invested much in their independent in-car systems, most consumers use mobile-to-car connectivity instead to avoid extra data spending. Low equipped rate of advanced function is another reason that independent in-car systems are easily ...

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  2. Car Aftermarket - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The automobile aftermarket is enjoying stable growth. But competition is also becoming fiercer as car owners start to acknowledge the advantages of channels other than 4S stores. These include franchise auto repair shops, independent shops and even online platforms. Current ...

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  3. Car Usage Habits - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Current car owners are mainly driving for in-city occasions. Female car owners’ annual mileage is higher than males due to more frequent usage for family responsibilities. As a result, safety functions have become car owners’ priority for future cars. They also have a strong ...

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  4. Car Hire - China - July 2019

    • Consumer Report
    • July 2019
    • China

    “The growth of the car rental market remains steady at a low speed, whilst consumers’ acceptance of car rental grows with usage expanding to various occasions. The majority (60%) of car rental users are car owners, who choose to hire cars on different occasions, and there is a ...

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  5. Luxury Cars - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The growth of the luxury car market reflects consumers’ upgrading demands, which introduces higher requirements for luxury car brands. At the same time, the female market is gaining more attention. Opportunities are seen in meeting women’s needs for more tailored interior ...

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  6. New Energy Cars - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “NEV sales achieved an extraordinary increase against a background of a slowdown in total passenger car sales growth in 2018. This attests to consumers’ improving brand awareness of NEVs. In tier three or lower cities in particular, there could be more opportunities for NEV. ...

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  7. Digital Marketing in Automotive - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “As consumers become more and more discerning and knowledgeable about cars, this increases the importance of targeting the right group of consumers through marketing. Mintel finds significant differences between female and male consumers in the way they process car information ...

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  8. SUVs - China - February 2019

    • Consumer Report
    • February 2019
    • China

    “Despite declined sales of SUVs, the ownership of SUVs surged more than ten percentage points over 2017 to 2018. Consumer interest in buying SUVs, especially mid/full-size SUVs, remains strong.”

    – Terence Zhou, Research Analyst

    This report examines the following issues:

    • What’s the ...
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  9. Car Aftermarket - China - December 2018

    • Consumer Report
    • December 2018
    • China

    "Consumers’ planned car usage length has extended to 6.4 years in 2018 from 5.9 years in 2017, which means increasing demand for maintenance and repair. More and more females and young males are taking up sole car maintenance responsibility within the household, driving the ...

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  10. Cars in China (2018) – Market Sizes

    • Market Data
    • December 2018
    • China
    Cars in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2018. This market covers small, medium, large, multiple purpose and sports utility vehicles primarily for carrying small numbers of passengers. Market size is based ...
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No. of reports 1 of 68