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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 43
  1. Attitudes towards Credit - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “Consumers’ relaxed mindset on borrowing and the innovative internet credit products have fuelled the credit consumption to a record high level. The post-1990s generation outstripped the post-1980s to become the generation with the biggest demand for extra credit lines from the ...

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  2. Consumers and Retail Banking - China - April 2019

    • Consumer Report
    • April 2019
    • China

    “The number of accounts held by consumers has been steadily rising, with nearly every internet user in China maintaining a deposit account. By contrast, the credit card market still has plenty of room to grow as consumers are becoming more open-mined towards spending. The ...

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  3. Consumer Attitudes towards Housing Needs - China - January 2019

    • Consumer Report
    • January 2019
    • China

    “With government introduced guidelines to control housing speculation and develop the rental market, in 2018, a small amount of pent up rigid demand for housing has been released into house purchasing market, but there was no rise in renting. The main reason for this is that ...

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  4. Personal Investment Products - China - July 2018

    • Consumer Report
    • July 2018
    • China

    “Investors who have an annual household income of over RMB 500,000 are actually not that different from general consumers in terms of investment experience and preferred products. They are pretty mainstream. High risk high return product preferers tend to be those who have a ...

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  5. Consumer Attitudes towards Housing Needs - China - January 2018

    • Consumer Report
    • January 2018
    • China

    “Young adults in China, eg post 90s, show a more welcoming attitude towards renting. However, that is because they are willing to spend more of their income in improving living quality when they are tenants. They still hold a strong mind-set at owning a property of their own. ...

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  6. Payment Preferences - China - August 2017

    • Consumer Report
    • August 2017
    • China

    “The usage rate of mobile payments was only 1 percentage point higher than that of credit cards in 2015. After just one year, transaction values via mobile payments has already doubled that via credit cards. Even cash has become the second most used payment method. High earners ...

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  7. Insurance - China - July 2017

    • Consumer Report
    • July 2017
    • China

    “China contributes over half of the world’s insurance market growth, which is mainly driven by the strong wealth management demand of domestic investors. But that’s just part of the story. Insurance buyers, especially young people, have started to recognise insurance’s true ...

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  8. Consumer Spending Priorities - China - March 2017

    • Consumer Report
    • March 2017
    • China

    “The relaxation of the one-child policy and the returning migrating population due to the climbing living cost in tier one cities have made a noticeable impact on the spending priorities of Chinese families. Marketing messages could target specifically those confident yet ...

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  9. Retail Banks - China - January 2017

    • Consumer Report
    • January 2017
    • China
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  10. Payment Preferences - China - September 2016

    • Consumer Report
    • September 2016
    • China

    “Chinese consumers are enjoying the benefits of mobile third-party payments way before the Western world. It is a joint result of the government support on payment development, the down-to-earth promotions of payment organisations and the open attitudes of consumers. The ...

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No. of reports 1 of 43