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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 26
  1. Small Home Appliances - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Smart home appliances are only the beginning. Health and good product appearance design will be strategic considerations for brands and companies to invest in over the next five years. In order to maintain rapid growth, educating younger males about their unmet needs should be ...

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  2. Health Supplements - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Continuously rising awareness of disease prevention and the expanding ageing population will ensure the future growth of the health supplements market, but consumers’ concerns about reliability and effectiveness of health supplements are the biggest obstacles to brands’ ...

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  3. Nutrition for Pregnancy - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The market potential of pregnancy nutrition is promising. The concept of a more balanced and scientific approach to nutritional intake has provided the foundation for segment growth. The pregnancy nutrition market has seen the entry of multiple new players, including infant ...

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  4. Trends in Health and Wellness - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Consumers are taking back control over health issues by fighting against anxiety and stress in their own ways. Mental health is receiving more attention, as keeping a positive mind-set is considered most important by almost every one. They are more aware of the importance of ...

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  5. Premiumisation In Food and Drink - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy ...

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  6. Baby Nutrition - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “Although facing a declining birth rate, the total baby nutrition market still maintains steady growth, mostly driven by a strong desire to trade up. Just as parents are sometimes struggling with contradictory opinions on baby feeding, their determination to continue learning ...

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  7. Health Supplements - China - November 2018

    • Consumer Report
    • November 2018
    • China

    “Parents have the intention to purchase health supplements for their children, especially probiotic supplements. Brands should develop a professional and international brand image to earn consumers’ trust, particularly since e-commerce is emerging. Enhancing product options and ...

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  8. OTC Medications in China (2017) – Market Sizes

    • Market Data
    • January 2018
    • China
    OTC Medications in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological remedies and vitamins and minerals. It excludes all other OTC ...
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  9. Health Supplements - China - November 2017

    • Consumer Report
    • November 2017
    • China

    “Growth in the health supplements market in China shows real promise, as health has never been more important to consumers. Consumers start to take supplements as a preventive measure, resulting in higher usage frequency. When introducing imported products, brands and companies ...

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  10. Trends in Health & Wellness - China - August 2017

    • Consumer Report
    • August 2017
    • China

    “Consumers feel healthier than two years ago, while a good number of them are more interested in holistic and non-medical health management approaches. As the importance of emotional healthcare is increasingly acknowledged, more people tend to eat healthy food and do sports not ...

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No. of reports 1 of 26