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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 29
  1. Theme Parks and Amusement Parks - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Theme parks and amusement parks are estimated to see slower but still healthy growth in terms of visitor volume. The market will become more mature. Establishing a well-known brand will be critical for future competitiveness. Park brands can leverage products that source ...

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  2. Night Life - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “The China night life market is a big market with potential to grow, but current supplies are still limited. All walks of night life, including dining, entertaining, shopping, exercise/sports and cultural related, have seen opportunities to grow. Overall Chinese consumers ...

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  3. E-sports - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The flourishing of e-sports games and live game streaming has been accompanied by a rapid growth in the fan base and now game lovers want an all-round experience of this new emerging hobby. E-sports stadiums and amateur e-sports tournaments are top trends driving the market. ...

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  4. Online Gaming - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “With the dominance of smartphones and mobile gaming, easy-to-play games are the prevailing trend in the mass market and are primed for further penetration in lower tier cities and new internet users. PC gaming, on the other hand, attracts more sophisticated gamers, meaning ...

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  5. Marketing to Outdoor Lovers - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make ...

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  6. Marketing to Subcultures - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “Subculture lovers devote a lot of time to their hobbies. They are willing to share their interests and be more engaged in activities related to their interests. Brands would do well to integrate online and offline resources and increase interaction with consumers in real life. ...

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  7. Western-style Fast Food - China - April 2019

    • Consumer Report
    • April 2019
    • China

    “Consumers are concerned that having high-calorie and greasy Western-style fast food very often could cause health issues. Western-style fast food businesses could start to introduce healthy drinks, such as probiotic drinks, NFC drinks and infusion teas to mitigate the ...

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  8. Mobile Gaming - China - October 2018

    • Consumer Report
    • October 2018
    • China

    “More and more gamers are playing on mobile devices while the average playing time has increased slightly compared to last year. Consumers have more motivations to make in-game purchases than before and they tend to try variety of games. Therefore, increasing players’ retention ...

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  9. Leisure Time - China - August 2018

    • Consumer Report
    • August 2018
    • China

    “Consumers nowadays pay attention to personal feelings and try to strike a work-life balance. They place emphasis on sensory and immersive experiences and explore multiple meanings through leisure products and services. Brands should provide opportunities for consumers to ...

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  10. Live Streaming - China - June 2018

    • Consumer Report
    • June 2018
    • China

    “Consumers are eager to learn about new things via livestreaming shows. The content is the key. Livestreaming shows should be a way for brands to be real to consumers, and also to impress by offering something new.”

    – Mintel Analyst

    This report examines the following issues:

    • In ...
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No. of reports 1 of 29