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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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  • tick3Previous editions

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No. of reports 1 of 18
  1. The Chinese Consumer - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as ...

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  2. Marketing to Over-55s - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the ...

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  3. Marketing to Teens - China - November 2018

    • Consumer Report
    • November 2018
    • China

    “Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour ...

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  4. Wedding Trends - China - March 2018

    • Consumer Report
    • March 2018
    • China

    “Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young ...

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  5. Marketing to Young Parents - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and ...

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  6. Marketing to Teens - China - November 2017

    • Consumer Report
    • November 2017
    • China

    “Although academic achievement is the top priority, the growing level of entrepreneurship enables teens to feel less stressed about their grades. They (and their parents) are less keen to follow the traditional route from school to a job for life before retiring. New ...

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  7. Marketing to Students - China - September 2017

    • Consumer Report
    • September 2017
    • China

    “Chinese university students are more into trend-leading brand propositions than before and respect values that they do not necessarily agree with. They tend to be more laidback than older generations – appreciating flexible opportunities for learning and earning and shying ...

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  8. Marketing to Mums - China - December 2016

    • Consumer Report
    • December 2016
    • China

    “Modern Chinese women are more confident than ever. But when they become mums, their life is no longer the same and they feel somewhat disoriented and helpless. New mums will see the world from a new perspective and learn how to walk the crooked path of motherhood ...

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  9. Marketing to Students - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To ...

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  10. Marketing to Singles - China - June 2015

    • Consumer Report
    • June 2015
    • China

    “Single people’s happiness is largely dependent upon how well they are able to support their life financially to fulfil their needs and interests. While there is great business potential lying in satisfying the advanced needs of the ‘Live in the moment singles’ and the ...

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No. of reports 1 of 18