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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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  • tick3Previous editions

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No. of reports 1 of 30
  1. Digital Media Consumption (News, eBooks and Video) - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The popularization of smartphones enables consumers to enjoy online activities anytime, anywhere. With online videos, online news and e-books universally popular in China, the next step for the media industry will be encouraging consumers to pay for digital content and ...

    £3,486.28 (Excl.Tax)
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  2. Live Streaming - China - June 2018

    • Consumer Report
    • June 2018
    • China

    “Consumers are eager to learn about new things via livestreaming shows. The content is the key. Livestreaming shows should be a way for brands to be real to consumers, and also to impress by offering something new.”

    – Mintel Analyst

    This report examines the following issues:

    • In ...
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  3. Music and Video Streaming - China - November 2017

    • Consumer Report
    • November 2017
    • China

    “Holding a considerable user base, video and audio streaming service operators are now facing the challenge of converting free users to paid users, preferably long-term subscribers. For video streaming, exclusive contents and interactive features are key drivers for payment, ...

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  4. Pay TV in China (2016) – Market Sizes

    • Market Data
    • October 2016
    • China
    Pay TV in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers terrestrial, cable, satellite, internet and mobile pay TV. Market size comprises numbers of subscribers or pay-on-demand customers who ...
    £395.00 (Excl.Tax)
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  5. Advertising in China (2016) – Market Sizes

    • Market Data
    • October 2016
    • China
    Advertising in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to ...
    £395.00 (Excl.Tax)
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  6. Online Media Consumption Habits - China - August 2016

    • Consumer Report
    • August 2016
    • China

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior ...

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  7. Online Media Consumption Habits - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good ...

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  8. TV Broadcasting in China (2015) – Market Sizes

    • Market Data
    • June 2015
    • China
    TV Broadcasting in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2015. This market covers free to air and pay TV service providers, which provide live TV broadcasting as part of a regular schedule. Market size ...
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  9. Magazines in China (2015) – Market Sizes

    • Market Data
    • May 2015
    • China
    Magazines in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2015. This market covers news/current affairs, women's & home, men's, sports, leisure & culture, motoring, general, family/ lifestyle and other consumer and ...
    £395.00 (Excl.Tax)
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  10. Newspapers in China (2015) – Market Sizes

    • Market Data
    • May 2015
    • China
    Newspapers in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2015. This market covers paid-for hard copy national and sub-national newspapers. Market size is based on annual totals of copies sold to consumers as single ...
    £395.00 (Excl.Tax)
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No. of reports 1 of 30