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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 86
  1. Small Home Appliances - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Smart home appliances are only the beginning. Health and good product appearance design will be strategic considerations for brands and companies to invest in over the next five years. In order to maintain rapid growth, educating younger males about their unmet needs should be ...

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  2. Fashion Retailing - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Chinese urbanities are quickly evolving into fashion-conscious consumers that want to look well-dressed and express their individuality, including when they are in sportswear. The athleisure trend is not expected to die down in the near future, although it has been on trend ...

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  3. Large Home Appliances - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The large home appliance market should cater to the needs of different consumer groups. We expect to see more household appliances targeting small families. Young, single consumers value the ability to control large household appliances from the palm of their hands, while ...

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  4. Home Accessories - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Home has become a place more than just a roof overhead to Chinese consumers and the majority have acknowledged that proper decoration can create relaxing ambience and enhance the living condition. Therefore, Chinese consumers now are more willing to invest in adding a personal ...

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  5. Consumer Spending Priorities - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “Although the majority are still in a good financial situation, uncertainties in the economy have rung alarm bells. Consumers have become more conservative in their financial outlook, and savings sentiment has also gone up. Instead of being blindly driven by promotions, more ...

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  6. Innovative Retailing - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “The application of technology in retail can only prosper when consumers’ needs are kept in mind. Consumers crave entertaining and exciting experiences and want to make their purchasing decisions as convenient as possible. Pop-up stores are an effective tool to strengthen ...

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  7. Convenience Stores - China - July 2019

    • Consumer Report
    • July 2019
    • China

    “The convenience store sector has maintained vibrant double-digit growth, even at a challenging time for brick-and-mortar retail, thanks to consumers’ continuous pursuit of time efficiency, availability, and instant fulfilment. Ready meals and freshly made beverages in c-stores ...

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  8. Cultural and Creative Products Retailing - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “The only limit is your imagination. In cultural and creative product retailing we are seeing great potential and opportunity as Chinese consumers look for intellectual challenge and entertainment in their leisure time. The boundary of traditional retailing is vanishing as ...

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  9. Consumer Spending Priorities - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Mintel has revealed that consumers’ current financial situation and how they expect their finances to shape up over the coming year are close to last year’s survey results. This means that overall spending sentiment has not been hit by the negativity in macro-economic ...

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  10. Social Commerce - China - February 2019

    • Consumer Report
    • February 2019
    • China

    “2018 was a banner year for social commerce with the public listing of headline-grabbers Pinduoduo and Mogujie. Major players continue to seek expansion of categories, distribution as well as promotion formats. Consumers on the other hand show great enthusiasm in engaging in ...

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No. of reports 1 of 86