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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 64
  1. Digital Trends - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The tech market has started to pay attention to better communication with consumers and listening to their needs. Using plain language to communicate with consumers is the first step. And adapting to consumers’ more popular daily activities like online gaming, health ...

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  2. E-sports - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The flourishing of e-sports games and live game streaming has been accompanied by a rapid growth in the fan base and now game lovers want an all-round experience of this new emerging hobby. E-sports stadiums and amateur e-sports tournaments are top trends driving the market. ...

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  3. Online Gaming - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “With the dominance of smartphones and mobile gaming, easy-to-play games are the prevailing trend in the mass market and are primed for further penetration in lower tier cities and new internet users. PC gaming, on the other hand, attracts more sophisticated gamers, meaning ...

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  4. Digital Media Consumption (News, eBooks and Video) - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The popularization of smartphones enables consumers to enjoy online activities anytime, anywhere. With online videos, online news and e-books universally popular in China, the next step for the media industry will be encouraging consumers to pay for digital content and ...

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  5. Premiumisation In Food and Drink - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy ...

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  6. Digital Trends - China - April 2019

    • Consumer Report
    • April 2019
    • China

    “Consumers might have a desire to switch off, but their ownership and usage trends of digital products reveal their increasing addiction to the online world. They are passionately pursuing the upgraded and new functions and are enthusiastic to be the decision-makers of ...

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  7. Attitudes towards Emerging Tech - China - February 2019

    • Consumer Report
    • February 2019
    • China

    “Emerging technologies are no longer unfamiliar to consumers with the development of online information channels and e-commerce. Consumers’ interests have expanded from mature products like wireless earphones to emerging technologies like VR, AR and AI. Besides the basic ...

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  8. Health Tech - China - January 2019

    • Consumer Report
    • January 2019
    • China

    “Chronic disease is a key focus in the health tech market. Consumers’ strong desire for disease prevention has stimulated interest in health data and indictors of diseases and changed the ways they manage health conditions. Consumers are also expecting more advanced functions ...

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  9. Mobile Gaming - China - October 2018

    • Consumer Report
    • October 2018
    • China

    “More and more gamers are playing on mobile devices while the average playing time has increased slightly compared to last year. Consumers have more motivations to make in-game purchases than before and they tend to try variety of games. Therefore, increasing players’ retention ...

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  10. Social Networks - China - September 2018

    • Consumer Report
    • September 2018
    • China

    “Although dominating positions rarely change, the social network market is changing fairly fast regarding functions: newsfeeds and short videos are introduced to better generate ad revenue, while dominator WeChat is building its operating system to keep its users. Also, social ...

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No. of reports 1 of 64