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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 21 of 1366
  1. Attitudes towards KOLs - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the ...

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  2. Baby Personal Care - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “After fewer new births in 2019, the market has become driven more by the high-end of the sector. Given consumers’ higher demand for products and greater willingness to spend on high-quality products, brands need to seize the opportunity to go premium and highlight ingredient ...

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  3. Digital Trends - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The tech market has started to pay attention to better communication with consumers and listening to their needs. Using plain language to communicate with consumers is the first step. And adapting to consumers’ more popular daily activities like online gaming, health ...

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  4. Beauty Devices - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Consumers no longer only adopt beauty devices as at-home versions of specific skin treatments or cosmetic surgeries. Nowadays, they are seeking beauty devices to cooperate with their skincare products and form an all-around solution to their skin problems. They place great ...

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  5. Wet Tissues - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “Consumers are actively trying different types of wet tissues in order to seek better quality of life across different occasions. Wet tissues already show an edge over facial tissues/handkerchiefs in playing with children and pets, but potential exists to dig deeper into ...

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  6. Ready Meals (inc pizza) in China (2019) – Market Sizes

    • Market Data
    • October 2019
    • China
    Ready Meals (inc pizza) in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This comprises packaged frozen, chilled and shelf stable pizzas and other ready meals. Market sizes are based on sales through all retail ...
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  7. Menu Insights - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Consumers are still willing to dine out, while the frequency of ordering food delivery is affected by the fast growing ready meal market and Fresh app usage. Sichuan cuisine still wins the majority, but Cantonese cuisine has taken the premium market. In Western dishes, steak, ...

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  8. Home Accessories - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Home has become a place more than just a roof overhead to Chinese consumers and the majority have acknowledged that proper decoration can create relaxing ambience and enhance the living condition. Therefore, Chinese consumers now are more willing to invest in adding a personal ...

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  9. Nuts and Seeds - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The slowing down of the nuts and seeds market should not be interpreted as saturation; instead, the opportunities for further stimulating growth lie in making nuts and seeds more compatible with other food and drink categories as ingredients and even bases. BFY nuts and seeds ...

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  10. Trends in Health and Wellness - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Consumers are taking back control over health issues by fighting against anxiety and stress in their own ways. Mental health is receiving more attention, as keeping a positive mind-set is considered most important by almost every one. They are more aware of the importance of ...

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No. of reports 21 of 1366