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CHINA

China Market Research

Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all China’s major business sectors and unrivalled insights into how Chinese consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 572
  1. Fashion Retailing - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Chinese urbanities are quickly evolving into fashion-conscious consumers that want to look well-dressed and express their individuality, including when they are in sportswear. The athleisure trend is not expected to die down in the near future, although it has been on trend ...

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  2. Attitudes towards Beauty - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Consumers’ desire for and pursuit of a better facial appearance is reflected in their increased usage of beauty products and services across different categories over the last year. Cosmetic surgery, including both skincare services and real surgeries, is considered to offer ...

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  3. Theme Parks and Amusement Parks - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Theme parks and amusement parks are estimated to see slower but still healthy growth in terms of visitor volume. The market will become more mature. Establishing a well-known brand will be critical for future competitiveness. Park brands can leverage products that source ...

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  4. Health Supplements - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Continuously rising awareness of disease prevention and the expanding ageing population will ensure the future growth of the health supplements market, but consumers’ concerns about reliability and effectiveness of health supplements are the biggest obstacles to brands’ ...

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  5. Small Home Appliances - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Smart home appliances are only the beginning. Health and good product appearance design will be strategic considerations for brands and companies to invest in over the next five years. In order to maintain rapid growth, educating younger males about their unmet needs should be ...

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  6. Connectivity in Auto - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Although most car manufacturers have invested much in their independent in-car systems, most consumers use mobile-to-car connectivity instead to avoid extra data spending. Low equipped rate of advanced function is another reason that independent in-car systems are easily ...

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  7. Night Life - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “The China night life market is a big market with potential to grow, but current supplies are still limited. All walks of night life, including dining, entertaining, shopping, exercise/sports and cultural related, have seen opportunities to grow. Overall Chinese consumers ...

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  8. Marketing to Modern Families - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Parents and children in Chinese families still spend a lot of time together, but parent-child relations have been changing. More parents have realized the importance of developing independence in their children and in many areas are willing to let them choose what to buy. At ...

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  9. Consumer Dining Habits - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Premium restaurants, excluding hotpot restaurants, are experiencing a slow or even negative growth. In order to attract consumers to visit, businesses could consider increasing good reviews and attaching cultural elements. Moreover, 20-29s who are more likely to upgrade their ...

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  10. Nutrition for Pregnancy - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The market potential of pregnancy nutrition is promising. The concept of a more balanced and scientific approach to nutritional intake has provided the foundation for segment growth. The pregnancy nutrition market has seen the entry of multiple new players, including infant ...

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No. of reports 1 of 572