Marketing to Chinese Tourists Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Chinese Tourists market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Ice and snow amaze Chinese consumers
- What do parents with kids expect from an outbound trip?
- Create online popularity for destinations via short videos
Covered in this report
This report covers both domestic and outbound travel taken by Chinese tourists. The consumer research focuses only on the outbound segment. The term “travel” used in this report refers to leisure travel unless otherwise stated. Medical tourism is beyond the scope of this report. “Outbound travel” refers to travel outside mainland China, ie destinations including Hong Kong, Macau, Taiwan and foreign countries. Domestic travel refers to travelling in mainland China. Frequent travellers are defined as consumers travelling to outbound destinations three times or more in a 12-month period. Post-90s refer to consumers who are surveyed.
Expert analysis from a specialist in the field
Written by Saskia Zhao, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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