China Marketing to Outdoor Lovers Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Outdoor Lovers market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Challenges in outdoor retail market and opportunities in renting services
- Difficulties in brand differentiation and insufficient marketing communication
- The pursuit of outdoor activities as a leisure experience drives fashion consciousness
Covered in this report
Mintel defines outdoor activities as the following 11 activities: hiking, climbing, biking, fishing, skiing/snowboarding, camping, diving, marathons, canoeing, rock climbing, and golfing in natural settings.
“Outdoor lovers” in this report refers to people who have participated in the above outdoor activities in the last 12 months. And based on their expertise and participation frequency, outdoor lovers are grouped into three segments, namely, “Professional” who have a certificate in an outdoor activity, “Passionate” who either “participate in outdoor activities at least twice a month” or “is a member of specialised outdoor clubs”, and the remainder which we call “Experiencing” consumers.
Expert analysis from a specialist in the field
Written by Alan Xie, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make choices. It is essential for outdoor clothing and equipment brands to think about not only how to differentiate their products from general sports brands or even fast-fashion brands, but also how to engage consumers with more outdoor knowledge and good practices. High fashion-consciousness and readiness to rent outdoor gear instead of purchase among Chinese outdoor lovers are challenges but at the same time new opportunities for outdoor brands
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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