Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

China Marketing to Pet Owners market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beauty Retailing sector, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Three types of pet owners are defined based on experience:

  • Expert level pet owners: those whose pet ownership experience is five years or more.
  • Experienced pet owners: those whose pet ownership experience is more than one year but less than five years.
  • New pet owners: those whose pet ownership experience is one year or less.

Three types of pet owners are defined based on monthly household income:

  • Low household income: RMB = 5,000-9,999 in tier one cities, or RMB = 4,000-7,999 in tier two and three cities.
  • Middle household income: RMB = 10,000-15,999 in tier one cities, or RMB = 8,000-13,999 in tier two and three cities.
  • High household income: RMB >= 16,000 in tier one cities, or RMB >= 14,000 in tier two and three cities.

Expert analysis from a specialist in the field

Written by Samantha Dover, a senior analyst in the FMCG sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pet industry will continue on an upward trajectory, especially related to cat ownership. This is because people want to fill the emotional void in their lives (eg parenthood) without completely changing their lifestyles. As pet owners value animals’ companionship a lot, marketing communications and product benefits could be around pet pampering and doting, instead of cutting down the interaction between pets and owners in the interest of saving time. Alina Ma
Senior Research Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The consumer
            • Dogs remain the favourite; cats become the second most liked
              • Figure 1: Pet ownership, 2016 vs 2017
            • Key barrier to pet ownership: money or time?
              • Figure 2: Barriers to becoming a pet owner, November 2017
            • Owners’ love for pets is genuine and powerful
              • Figure 3: Triggers to becoming a pet owner, November 2017
            • Pet food continues to drive profits, followed by grooming services
              • Figure 4: Pet products and services bought in the last year, November 2017
              • Figure 5: Claimed annual spending on pet categories, November 2017
            • Animal welfare and humanised services are yet to take off
              • Figure 6: Interest in pet food-related services, November 2017
            • Credibility comes from not only diploma, but also ‘visible’ personal experiences
              • Figure 7: Most trusted information channels regarding pet information, November 2017
            • What we think
            • Issues and Insights

              • Opportunities of pet food lie in human emotions
                • The facts
                  • The implications
                    • Figure 8: Product examples
                    • Figure 9: Product examples
                    • Figure 10: Product examples of Jujushou
                  • Boost brand image through offering special care for pets
                    • The facts
                      • The implications
                        • Pets will be living in a smart, fun world
                          • The facts
                            • The implications
                            • The Consumer – What You Need to Know

                              • Is it now a cat’s world?
                                • Would consumers pay a premium for convenience-driven pet products?
                                  • Which business is most profitable for players to enter?
                                  • Changes in Pet Ownership

                                    • Growth in cat ownership is the most obvious, while dogs continue to be the most liked
                                      • Figure 11: Pet ownership, 2016 vs 2017
                                    • Consumer profile of owners of popular pets
                                      • Figure 12: Dog ownership, by age, 2016 vs 2017
                                    • Devotion to favourite pets is increasing
                                      • Figure 13: Repertoire of pet ownership, 2016 vs 2017
                                    • Who are multiple pet owners?
                                      • Figure 14: Repertoire of pet ownership, by living situation, November 2017
                                      • Figure 15: Repertoire of pet ownership, by age, November 2017
                                      • Figure 16: The proportion of pet owners who have one pet, by type of pets, 2016 vs 2017
                                      • Figure 17: Pet ownership, by owners of different pets, November 2017
                                    • The fast-growing pet market is not a bubble but an opportunity
                                      • Figure 18: Pet owners’ experience, November 2017
                                      • Figure 19: Repertoire of pet ownership, by pet owners’ experience, November 2017
                                      • Figure 20: Pet owners’ experience, by age, November 2017
                                      • Figure 21: Monthly household income, by age, November 2017
                                  • Barriers to Pet Ownership

                                    • Money is a hygiene factor to pet ownership
                                      • Figure 22: Type of companies pet owners work at, by household income, November 2017
                                    • Is time the fundamental barrier?
                                      • Figure 23: Barriers to becoming a pet owner, November 2017
                                    • How to attract not-fully-committed people?
                                      • Figure 24: Popularity of’ cat person’ and ‘dog person’, June-December 2017
                                      • Figure 25: Popularity of ‘cat’ and ‘dog’, June-December 2017
                                    • Issues with pets across children of different ages
                                      • Figure 26: Barriers to becoming a pet owner, by children’s age, November 2017
                                  • Motivations to Pet Ownership

                                    • Seeking long-term companionship, not short-term excitement
                                      • Figure 27: Triggers to becoming a pet owner, November 2017
                                    • People’s genuine interest in animals extends pet ownership
                                      • Figure 28: Triggers to becoming a pet owner, by pet owners’ experience, November 2017
                                      • Figure 29: Triggers to becoming a pet owner, by gender, November 2017
                                      • Figure 30: Pet owners’ experience, by gender, November 2017
                                    • Different pets have different charms
                                      • Figure 31: Selected emotional triggers to becoming a pet owner, by types of pets, November 2017
                                      • Figure 32: Selected triggers to becoming a pet owner, by types of pets, November 2017
                                  • Cost of Owning a Pet

                                    • Going beyond food and lodging
                                      • Figure 33: Pet products and services bought in the last year, November 2017
                                    • Which business attracts more money?
                                      • Figure 34: Claimed annual spending on pet categories, November 2017
                                      • Figure 35: Claimed annual spending on pet categories among dog owners and cat owners, November 2017
                                    • Who likes splurging on pets?
                                      • Figure 36: Annual spending on pet categories, by gender, November 2017
                                      • Figure 37: Annual spending on pet categories, by age, November 2017
                                      • Figure 38: Pet foods and medicine bought in the last year, by pet owners’ experience, November 2017
                                      • Figure 39: Selected pet products and services bought in the last year, by pet owners’ experience, November 2017
                                      • Figure 40: Selected pet products and services bought in the last year, by pet owners’ experience, November 2017
                                      • Figure 41: Annual spending on pet categories, by pet owners’ experience, November 2017
                                  • Interest in Pet Services

                                    • White space in pet foods business: personalisation
                                      • Figure 42: Interest in pet food-related services, November 2017
                                    • Animal welfare is rising to be a relevant topic
                                      • Figure 43: Interest in pet food-related services, November 2017
                                      • Figure 44: Product demonstration of Pedigree’s camera effect, November 2017
                                    • Demand for health check-up but not yet ready for insurance
                                      • Figure 45: Interest in pet health-related services, November 2017
                                    • Humanised services are not yet common
                                      • Figure 46: Interest in value-added services, November 2017
                                    • Offline knowledge-sharing events are not popular
                                      • Figure 47: Interest in gaining pet-related knowledge offline, November 2017
                                  • Trusted Sources of Information

                                    • Word of mouth in a close network is much more valued than brands and marketing
                                      • Figure 48: Most trusted information channels regarding pet information, November 2017
                                    • Top area of improvement: salespeople in supermarket
                                      • Figure 49: Most trusted information channels regarding pet information, by household income, November 2017
                                    • Two-level brand winning strategy
                                      • Figure 50: Most trusted information channels regarding pet information, by pet owners’ experience, November 2017
                                  • Meet the Mintropolitans

                                    • Mintropolitans are more involved in pet ownership
                                      • Figure 51: Pet owners’ experience, by consumer classification, November 2017
                                    • More interested in cats
                                      • Figure 52: Pet ownership, by consumer classification, 2016 vs 2017
                                    • Future business growth comes from health and beautification
                                      • Figure 53: Pet products and services bought in the last year, by consumer classification, November 2017
                                    • Online celebrity influences will be more valued
                                      • Figure 54: Most trusted information channels regarding pet information, by consumer classification, November 2017
                                  • Appendix – Methodology and Abbreviations

                                    • Methodology
                                      • Abbreviations