China Marketing to Subcultures Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Marketing to Subcultures market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
In contrast to mainstream culture, subcultures may initially generate controversy. Unlike fads, which are short-term trends, subcultures develop into ways to signify identify or symbols of groups of people who share common interests or values.
This report looks at six popular subcultures with large fan bases today. For each subculture, 500 respondents were selected to represent the corresponding subculture. The six subcultures are:
- Comics and animation
- Video games
- Science fiction (eg science fiction novels/films)
- Street culture (eg street dance, street art, hip-hop)
- Archaic customs or gufeng (eg Chinese archaic music, Chinese archaic clothes)
- Celebrity idols (excluding virtual Idol)
Expert analysis from a specialist in the field
Written by Scarlett Zhao, a leading analyst in the Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Subculture lovers devote a lot of time to their hobbies. They are willing to share their interests and be more engaged in activities related to their interests. Brands would do well to integrate online and offline resources and increase interaction with consumers in real life. Meanwhile, understanding and authenticity should be showcased through marketing communication
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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