China Marketing to Teens Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Teens market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Teenagers aged 13-19 (born between 1999 and 2005) are interviewed for this report. The research only includes junior high school, senior high school and vocational/ technical high school students and excludes those studying in colleges and universities.
Key points covered
- Assertive as well as open-minded
- Sporty – a badge for teenagers
- Emphasis on snack’s nutritional or functional benefits
What you need to know
Adolescents today are willing to express themselves and less trust the ‘authority’. They bear greater academic pressure and are also keen to learn. According to data from the International Organisation for Economic Co-operation and Development, in Shanghai, 15-year-old students spend an average of 13.8 hours a week on homework, which is the highest amount of time in the world. Meanwhile, they are passionate about sports and pay attention to whether food is healthy.
This is Mintel’s sixth annual report regarding Chinese teens, which started in 2013. Considering these young people are the consumers of tomorrow, it is important for companies to understand what they think and what matters to them. This report introduces teens’ financial conditions and family structures, elaborates their characteristics and presents what kind of knowledge, skills and advertisements are more likely to attract them. Their snack preferences will also be discussed as well as innovative snacks with potential.
Expert analysis from a specialist in the field
Written by Scarlett Zhao, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour and high-quality contents, which can serve as daily social currency to enhance communication. When it comes to snacks, healthy and functional claims are winning.”
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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