China Marketing to University Students Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to University Students market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
University students aged 18-22 (born between 1996 and 2000) are interviewed for this report. This report begins with an overall picture of this young cohort, by illustrating their characteristics, how they share interests and what they worry about. Then, we look at their ways to handle pressure and skills they would like to have. Last but not least, payment methods are interviewed with an aim to find out to what extent students are willing to trade privacy for convenience.
What you need to know
The majority of university students in China are the only child in families and often tagged with post-95s. It is believed as a generation spoiled with attention and resources as well as difficult to understand. They are distinct, have personality and place great emphasis on aesthetics and appearance. Although having part-time jobs is becoming the norm, four fifth of their income still comes from family.
It is worth studying this unique demographic group because they appear both very ideal and practical. They spoil their hobbies also invest in professional/academic skills. This is the third report of Mintel to specifically explore university students.
Expert analysis from a specialist in the field
Written by Scarlett Zhao, a leading analyst in the Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Today’s university students are more distinctive and have personality. They value diligence and excellence also an informal and laid-back attitude. They appear both very practical and spoiled. Professional/academic skills are proactively invested, as well as hobby and leisure activities. An average of 3.4 channels is utilized to showcase their passions, in a creative manner and also aiming to inspire others. Products/services embedded with sociable attributes and in-depth compassion will win hearts of these youngsters.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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