China Men's and Beauty Grooming Routines Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Men’s Beauty and Grooming Routines market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points covered
- Driving frequency of usage should be a priority
- Leverage convenience/easy-to-use features to expand men’s routines
- Can it be left to women to educate men?
What you need to know
The men’s facial skincare market has achieved great value growth in the past five years and holds further potential, as the importance of appearance maintenance is widely acknowledged and men are open to using facial skincare products. But the challenge the market is facing is how to widen men’s skincare repertoire after their basic cleaning needs are met, as they tend to keep their routines simple and opt for all-in-one products.
Expert analysis from a specialist in the field
Written by Alice Li, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The men’s facial skincare market achieved stable year-on-year value growth as the importance of appearance maintenance is widely acknowledged among men. But given men’s overall low usage frequency and simple routines, brands need to make more efforts to help men establish regular skincare routines and drive usage frequency of core products, before jumping to introduce more niche products to men, such as makeup.
Senior Beauty Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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