China Menu Insights Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Menu Insights market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report explores consumers’ changing behaviours and preferences when dining out as well as priorities and expectations on food and menu. Menu in this report refers to the types of cooking methods, localised and international cuisines and nutritional/functional benefits as consumers look to include more in their future diet. It covers fine dining, casual dining, fast food restaurants and cafés/ coffee shops.
What you need to know
Coupled with booming food delivery services, the line between foodservice and retail is blurring. Grocerants will continue to provide a more dynamic experience including convenience and freshness. Consumers, on the one hand, are interested in trying different ethnic cuisines, while on the other hand are also devoted to combatting over-flavouring. Their perception of nutrition of certain ingredients, be it superfoods or meat, can very much affect their decision-making. Although their desire to make their own choice of sweetness or spiciness is strong, they still crave explanation and guidance on menu selection.
Expert analysis from a specialist in the field
Written by Cici Wu, a leading analyst in the Food & Drink Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite being a fragmented market, stricter regulations are going to help ease food safety concerns. Amid interest in trying different ethnic cuisines, consumers are also beginning to combat over-flavouring. Their perception of nutrition of certain ingredients, be it superfoods or meat, can very much affect their decision-making. Although their desire to make their own choice of sweetness or spiciness is strong, they still crave explanation and guidance on menu selection.
Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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