China Milk and Flavoured Milk Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Milk and Flavoured Milk market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Spread knowledge about pasteurisation through easy-to-understand communication
- Introduce fortification in milk, tailor-made to different demographics
- Find a balance between health and indulgence for flavoured milk
Covered in this report
This report covers white liquid and powdered milks, and flavoured cow’s milk. Flavoured milk products discussed in this Report should have no less than 80% of milk content, and no less than 2.3g of protein content per 100g/ml.
Excluded: Condensed, evaporated, sour and cultured milk; soymilk, milk specifically for babies (infant milk formula), and drinking yogurts/ fermented milks/milk drinks are excluded.
Expert analysis from a specialist in the field
Written by Crystal A, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Globally, fortified/added nutrition milk products have gained rising popularity owing to consumers’ high interest. Meanwhile in China, though consumers also want milk with fortified nutrition, current innovation focuses on ‘minus’ claims to build the ‘simpleness’ image. To keep ahead of the game, manufacturers and brands can pay more attention to ‘fortified’ claims (beyond added protein and added calcium) and provide specific benefits addressing different demographics
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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