China Mobile Gaming Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Mobile Gaming market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report looks at games available on mobile devices (ie smartphones and tablets).
Mobile gaming refers to video games that are either partially or primarily played through a live network connection (usually the internet), especially ones enabling two or more players to participate simultaneously from different locations and games that do not require an active network connection for gameplay but only use the internet to post high scores, download game elements or exchange data.
Market size data represents cost of purchasing mobile games from app stores (including Apple’s App Store and Yingyongbao), in-game purchases and subscription/membership fees etc.
Games on handheld consoles (eg Nintendo 3DS, PS Vita) are not included in this Report.
What you need to know
The market for mobile games accounts for 57% of the total gaming market and is expected to reach RMB 264,550 million in 2023. As mobile technology surges ahead like never before and consumers become more accepting of in-game purchase, the mobile gaming market has great potential in China.
This report provides an overview of the Chinese mobile gaming market, including market size and forecast, market factors and analysis of key players in this market. This Report also divides consumers’ attitudes towards in-game purchase into four clusters. Issues and insights about improving gamers’ retentions, the proper way of displaying in-game ads and the niche market under the dominance of Tencent and NetEase are also discussed in this report.
Expert analysis from a specialist in the field
Written by Terence Zhou, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
More and more gamers are playing on mobile devices while the average playing time has increased slightly compared to last year. Consumers have more motivations to make in-game purchases than before and they tend to try variety of games. Therefore, increasing players’ retention rate and motivations for in-game purchases are vital to a game’s success.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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